LANA TOPCHYAN

web designer

about me

I'm Lana Topchyan, junior web designer based in Tbilisi, Georgia, working remotely all over the world. I‘m in love with web design, typography and minimal style.

I design thoughtful web interfaces that are comfortable to interact with. I like the minimalist aesthetic, simple effective solutions and light animation.

work process

Briefing

The start of work begins after receiving the completed brief and all the necessary materials for the project. The stage includes a discussion of the project objectives, ways of their implementation, as well as technical issues.

Analytics

Conducting a competitive analysis, researching the target audience, their pains and needs. Creating a model of target user behavior on the site. Analytics in the development of sites makes it possible to identify the main preferences of users, on the basis of which it is possible to develop a site that contributes to the development of the company and attracting new customers.

Prototyping

Schematic creation of the project architecture. At the prototyping stage, not only the functionality of the project is laid, but also usability, site structure and nuances of user behavior are thought out. The main goal of prototyping is to test how consistent the user's journey is and to identify obstacles that may arise in the course of their interaction with the product.

concept

Visual design of layouts in accordance with prototypes and terms of reference. The stage includes adding photos, graphic elements, searching for interesting compositional solutions, working with references, selecting fonts and styles.

Design

Rendering of all pages in a given style, adaptive versions design.

Final

The project is ready for development. As a result, you will receive a figma file, including sources and adaptive.

selected projects

online store

fashion

redesign

mura boutique

This project is a redesign of Mura boutique website.
Mura is a female fashion boutique that started in 2011 by founder Asako Nakamura in Noosa, Australia. Mura offers beautiful clothing, shoes and accessories.

corporate

food

redesign

Nestlé website

Nestlé is a Swiss multinational food and drink processing conglomerate corporation. Nestlé's products include baby food, medical food, bottled water, breakfast cereals, coffee and tea, confectionery, dairy products, ice cream, frozen food, pet foods, and snacks.

online store

cosmetics

redesign

eltrendy store

ElTrendy.store is an online store that contains the most popular brands
for harmony and beauty. ElTrendy is one of the top 10 most famous
studios in Russia.

corporate

redesign

aston martin

Aston Martin is the iconic British sport car brand that has stood for beautiful, hand-crafted cars that are exhilarating to drive since 1913. This project is a redesign of official Aston Martin website. The main goal was to improve UI and UX parts bringing Aston Martin spirit.

news website

ui/ux

redesign

sky news

Sky News is a British free-to-air television news channel and organisation which started broadcasting since February 1989, becoming the UK's first round-the-clock news channel. The audience is estimated at 150 million people worldwide.

landing page

real estate

concept

goldory

Goldory is a website concept made for a real estate company based in Moscow. The Goldory Luxury House has bright and spacious rooms, hight ceilings and geometric facade elements.

View on Behance